Enmore Newsletter 005 - March 2011

Marketing & Strategy Packaged Solutions: Press/Media Management

This month's Newsletter provides detailed information on how Enmore can provide a customised and very flexible Press/Media Management System, potentially as part of an overall portfolio of Packaged Solutions for Marketing & Strategy support.

Press/Media Management is a core Marketing activity for any business since good Marketing Communication is essential to ensure that the Press and the general Media are kept fully informed about your developments and other activities. In addition keeping track of the detailed Marketing Communication actions that have been carried out and reporting them to internal audiences needs to be as efficient as possible.

The diagram above illustrates the key components of a typical Press/Media Management System deployment which utlises a combination of the Article, Wiki, Wiki Plugin, Tracker and Newsletter features from the Managed Web Support service.

The following summarises the key functions which can be supported in a very flexible way:

• Individual Press Releases can be quickly drafted on-line as they arise, using a standard layout/format - where each Release can be categorised as 'immediately available' or 'available on an embargoed basis'.
• Press Coverage items can also be captured in a similar way as an on-line item for internal use, on an on-going basis as they are 'found'.
• Using the individual on-line Press Releases and Press Coverage items, automated summary web pages can be compiled for Press Releases which are publicly available and Coverage reports which can be made privately available to internal audiences.
• A database of 'accredited' press/media individuals can be compiled with an on-line application process provided for press/media individuals to use on a direct basis; an option can also be provided to offer each applicant a secure login to the on-line system so that they can gain 'private' early access to embargoed press information.
• The capture of the detail of the press/media individual may be a subset of an overall Contact Management System.
• Routine emailed Newsletters can then be sent, in a highly automated manner, to the database of press/media individuals, providing a short summary of a Press Release with a link to the full on-line item, or providing updates on other relevant activities.
• Finally all 'contacts' with individual media types, e.g. meetings, briefings or other communications, can also be 'logged' so that there is a audit trail of all such interactions.

This typical set of features allows a very flexible system to be deployed; importantly it can also be extended further e.g. when combined with our Select & Click automation tools, the system can be customised to support your specific Marketing Communication business processes.

If you would like to learn more about the cost effective Enmore Press/Media Management capabilities then please contact us

Geoff Brickell
Enmore Services

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